Have you been hit by Penguin 2.1? Are you unsure how to tackle hummingbird? Read on to discover 4 powerful link building ideas that you can use on your SEO blog or internet marketing blog.
Publish A Press Release To Announce A New Blog Post
Many bloggers believe that press releases are limited to the business world and that they do not apply to blogging, whether you run an SEO blog or an internet marketing blog. This could not be further from the truth. Many bloggers treat their site like a business both through monetization and promotional activities. As a result, it is no surprise to see the best bloggers publishing press releases on top networks like SBWire and PR Log to announce their new content. This is a great way to get Google to pick up on your new content, and it can even get you into the Google News feed, offering extra visibility which can drive extra traffic.
Ask Other Bloggers If You Can Write A Guest Post
A very popular trend in generating quality backlinks is to ask other bloggers if you can write an article for their site which includes a link back to your own SEO blog. To be successful with this tactic, you need to first build a relationship with the other internet marketing blog in question. The best way to do this is to connect with the writer in as many ways possible, for example on Twitter, Facebook and Google +, as well as becoming an active member of the community on their own blog through commenting. Once you have built some trust, you can approach them and offer writing a post for them. Suggest some topics or titles and links back to your best pieces of content to show off your writing quality.
Try Reverse Guest Blogging To Get A Foot In The Door
If your blog commands a decent amount of traffic, you should invite influential bloggers in your industry to write a post on your site. In return for your content, you should agree to promote their own SEO blog through your own channels, using social media and email marketing. So where is the benefit for you? It will be in the interest of the blog writer you have invited to write for you to direct their own readers onto your blog. The result is a wave of new readers coming to your site, resulting in a merger of the two communities and more traffic for both of you.
Posting On High Authority Sites
In the past, SEO bloggers used to write for Squidoo as it passed on page rank through links, and was seen as a high authority resource. That has now changed following the Squidoo slap, but a similar effect can be achieved now by posting high quality, unique articles to Buzzfeed, Medium.com and Storify. These sites are all high authority and can rank pretty well by themselves if your post is well optimised. This means you can drive additional targeted traffic through to your own website, internet marketing blog or SEO blog!
